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Key words: Corporate Social Responsibility Corporate Social Culture

Corporate Social Responsibility (Corporate Social Responsibility, referred to as CSR) despite the official definition of domestic and foreign forum for a number of discussions are still divided. Generally agree on the current international CSR concept: The enterprise in the creation of profits to shareholders in charge of benefits, it is also necessary to bear on our staff, society and the environment of social responsibility, including compliance with business ethics, production safety, occupational health, the legal protection of workers rights and interests, to save resources.

The World Bank put corporate social responsibility is defined as: business and key stakeholders relations, values, discipline and respect for people, communities and environment-related policies and practices of collection. It is the business stakeholders to improve the quality of life and contribute to sustainable development and a commitment.

In addition, there is one view, the so-called "corporate social responsibility" means in the market economy system, the responsibility of the enterprises except for shareholders stockholder) the pursuit of profits, benefits should also consider the relevant people (stakeholder), that is, the impact and by impact on corporate behavior in the interests of all parties concerned. Among them, the interests of employees in corporate social responsibility are the most direct and most important content.

Corporate social responsibility and even though there is no single definition, but in essence, the pursuit of this approach companies required to do three important things:

First, the company recognized that its business activities in which their community will have a significant impact; and social development would also affect the Company's ability to pursue business success;

Second, as a response, the company actively manage their worldwide business activities in the economic, social and environmental impact, not only make it for the company's business operations and corporate reputation benefits, but also make it the benefit of enterprises where local community groups;

Third, companies with other groups and organizations, local groups, social and government departments to cooperate closely to achieve these benefits.

Corporate social responsibility are the economic development of society at a particular stage, according to the prevailing moral standards of society, the expectations and demands of enterprises.

Mature market economies in the country, people of corporate social responsibility awareness of the problem has gone through a process of historical evolution of the western market economy countries and the first enterprise Nothing the concept of social responsibility, they exist only in order to make money. Market economy, the further development of classical economics was born. Classical economic theory, almost put enterprises under the market economy functions as a corporate social responsibility. Enterprise as long as the extent permitted by law, as far as possible, efficient use of resources required to produce society's products and services, and to the fair market price for sales to consumers, businesses try to even their most basic social responsibility. Know that more accurately reflect a country's early economic development of society's expectations and requirements of enterprises. At this time of economic development is a general concern to the main contradiction in society, business as long as they can to promote economic development, society can provide the product, employment, tax on the implementation of the society's basic expectations of the enterprise, even if the assumed social responsibility.

History forward to the 18,19 century, the early development of the market economy country because of the imbalance in economic development, but also because charity is a traditional virtue, therefore, be considered charitable enterprises important social responsibility. When the historical development of the contemporary, with a considerable degree of economic development, people's expectations for economic development of diminishing marginal utility, on the quality of life is the pursuit of higher. At the same time, some industrial products of the side effects of the negative effects of environmental pollution have more understanding. In addition, non-equilibrium because of the economic development generated by a new series of social conflicts (and sometimes do not develop the economic development of contradictions than more). Against this background, the community has greater expectations of enterprises, corporate social responsibility has also broader, including education, public health, employment, welfare, environmental protection, conservation and care resources.

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