论文

With the rapid development of China's economy, the tertiary industry in the proportion of the national economy has been greatly improved, the real estate industry after more than two years of development, China's economy has become one of the pillar industries.Current vacant commercial real estate market still exists but also more serious, not only limit the activities of real estate development companies to develop the continuity, but also the formation of a large number of bank non-performing loans, the impact of local economic development.China's current level of real estate marketing is still relatively low, the marketing operation and theoretical research is not yet ripe. Papers from the analysis of China's real estate practice of marketing research results and theoretical approach, analysis of the current real estate problems that exist in marketing.The idea of market position has been of great importance to the industry, the specific operation is still relatively weak. Project Development in particular, investment decisions are based on sufficient and accurate information, which is caused by errors in real estate development, investment decision-making which led to the development of the latter project the main reason for poor sales.This article appeared in the market positioning of the issue of study in real estate development around the issues that must be addressed. Relatively complete system in order to be able to understand the real estate market, real estate development in this article on the operation of the principle of positioning is also discussed, using the methods of marketing management, re-established market position in real estate development and operation of the work flow model.